University Prep is a free charter school within the Denver Public Schools system.

U Prep is dedicated to preparing scholars for college and helping them pursue their dreams. The school used traditional recruitment and enrollment strategies for nearly a decade. However, the COVID-19 pandemic disrupted these methods, limiting U Prep and similar schools' ability to connect with interested parents. Working at Effct, I was tasked with helping create advertisements posted on Meta Business in areas where families near the school would see them.