Brand Label

Wabasso Fruit Co. - Brand Label Proposal

GRA3194C (Technologies and Processes Course at the University of Florida)

Design Prompt: Design Prompt: Good Morning, this is Gabriella Doyle. We're a family-owned citrus business based in Wabasso, Florida. That's kinda near Vero Beach if you know the area. My great-grandparents Leonardo & Alejandra started the grove in 1924.

Today we produce Honeybell and Navel oranges, as well as Ruby Red grapefruit.We sell the citrus whole and as marmalades. Now we're beginning to move into retail juices.

Our current visual design is old and clunky, what we need is a basic rebrand and label for 2024. You're probably familiar with the big national brands -- we want a feel that's more local and reflective of our farm, family, location, or natural environment. There is an existing brand we'd like to be clearly differentiated from, called Indian River.

Our first focus is bottled juice to small markets across Florida, our road-side stands have been very popular. Can you create a mock-up of the new label on a container?

Finals:

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