Made In: UK Market Expansion StrateGy

My Role: Presentation Designer & Strategy Contributor

Collaborated on the research and strategic development of a UK market entry plan for Made In Cookware. In addition to contributing to market analysis, segmentation, and positioning decisions, I independently designed and structured the full 36-slide executive presentation, transforming complex research, financial modeling, and channel strategy into a cohesive, premium visual narrative.

Project scope

Our team evaluated Made In’s expansion opportunity in the UK premium cookware market, conducting macro-environmental analysis, competitive benchmarking, customer segmentation, pricing strategy modeling, and channel planning.

I contributed to research synthesis and strategic positioning, then led the presentation design, translating complex findings into a cohesive, executive-ready narrative.

My contribution

Led market research activities, including competitive benchmarking and UK consumer segmentation analysis, and supported strategic framing, positioning, and pricing decisions. Designed and assembled a 36-slide presentation deck, creating the visual system, typography hierarchy, and overall structure, while translating complex research findings into clear, executive-ready storytelling.
  1. Identified ~3M addressable premium UK households
  2. Proposed hybrid DTC + retail launch model
  3. Modeled 55–65% target gross margins
  4. Forecasted £25–£30M 5-year revenue potential
  5. Developed 3 UK-specific customer personas

Strategic Highlights