Brand Research/Design
Craft Cocktail offers customizable cocktail glasses in various sizes and quantities, an array of cocktail recipe books, pre-packaged ingredients, and its own branded vodka, rum, tequila, and more. I designed a series of social media graphics to showcase its diverse offerings and engage its target audience.
The stork symbolizes a bottle made especially for you and your loved ones, something as unique and personal as a child. According to legend, Hera grew envious of a beautiful queen named Gerana, transforming her into a stork. Heartbroken, Gerana tried to reclaim her child from Hera, inspiring the Greek image of storks carrying babies in their beaks. While the tale isn’t the happiest—Gerana remained a bird—it is the foundation for Craft Cocktail’s imagery and the personal significance of something crafted just for you.
